The best way to tell if your website is mobile-friendly is to conduct a test of your website with a trusted online tool or get an audit from an SEO or web development professional. These include elements and images on product pages, what your checkout process is like, and how your website integrates with other applications. Considerations for eCommerce websitesĪs an eCommerce business, you have additional factors to consider. This all plays a role in how users interact with your site. For example, the design of your website will often influence navigation (UX) and how long it takes for elements to load. That’s why there are online tools to assess mobile-friendliness, often on a percentage scale. The answer is hardly ever simply ‘yes’ or ‘no.’ Every eCommerce website is a little different (or, very different), so there are varying degrees of mobile-friendliness. Is your eCommerce website mobile-friendly? Will the functionality be as great across all screens? And if the internet goes down, a single unified site will go down no matter what device it's being viewed on.Īre you tapping into the benefits of mobile eCommerce? Here’s how to get it right and optimize for mobile conversions through your eCommerce store. A single site with a responsive design means you’re forced to create a high-quality UX with just one platform. Here are the pros and cons of using a single unified mobile responsive website.Īll your eggs in one basket. Allow users to switch between mobile and desktop sites to finish off purchases, with their details saved.Īdvantages and limitations of mobile responsive sites.Ensure visual and functional parity between desktop and mobile interfaces for brand consistency.Minimize form filling and capturing user details.Make text readable, with good color contrast and larger touch targets.Use white space and simplicity of design to create a hierarchy of information.Key principles for web mobile design are: Check your website search rankings are fully optimized for mobile too. Goodbye to illegible chunks of tiny copy on small screens. The more screen space a prospect has, the more they see. Designers will optimize content for mobile and then scale up, rather than the other way round. As more and more customers browse and then buy on their phones, mobile-first design, rather than desktop-first is a rule of thumb. What can appear slick and eye-catching on a desktop screen can seem bloated and confusing on a mobile screen. No matter how big a screen is – from a phone to a watch to a tablet to a desktop – the site will fill the screen and present information in a clear way. Most importantly, mobile web design is responsive. To rise above your competitors, you need to dominate mobile. Optimizing for mobile is a whole different beast. However, many of these steps are oriented around optimization for desktop. You optimize for search engines, market your content, add high-quality images, and offer everything required to put your best foot forward in eCommerce business. That makes the cellphone a critical tool for brands to interact with their customers.Īs an eCommerce store owner, you know that having a strong online presence is vital. It’s now the primary way to access the internet. That little device you hold in your hand isn’t just for texting or social media.
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